Siobahn Hotaling currently works as a digital marketing manager for a large payments company. She wears many hats in this role, doing everything from front-and-backend Web development to content creation to overseeing best practices for accessibility, SEO, and more. While she is dedicated to doing good work, this job is not her passion; Siobahn came about it through a very circuitous route and hopes to move on in the near future.
Siobahn’s true passion in life is finding ways to help others – specifically, helping them create better, more fulfilling, and happier lives for themselves. She looks at the world and see so much possibility for us all to become more thoughtful, self-aware, compassionate people. Siobahn wants to do anything she can to contribute to this possibility. She wonders, sometimes, if most people even care about these things, if most people even want to better themselves in this way. Or do we live in a world where most people only care about money, status, and getting what they want at all costs? People who don’t care about hurting others if it means they “win”? There’s a lot of evidence for the latter, but Siobahn wants to believe that people like this are in the minority. Maybe that makes her naive, or maybe she’s an optimist.
After weathering a number of stressful and life-changing challenges personally, Siobahn Hotaling has also become committed to learning as much as she can about PTSD, stress, and resilience. She am especially interested in how to help afflicted individuals resolve past trauma as well as ongoing stress through therapeutic methods and mindfulness techniques.
Siobahn is deeply passionate about equality and justice in the world. She has been very moved and disturbed by the racial injustice in the U.S. in particular, especially considering current events; she wants to be an agent for change as much as she can be. You can read more about Siobahn’s implicit bias program, her final capstone project for her Master’s degree, here:
Another passion of Siobahn’s – though it has ebbed and flowed over the years – is creativity. She’s been a songwriter, a poet, and an essayist; she has produced two albums and written thousands of pages of verse and prose. She is currently working on a few things now that may or may not see the light of day. For the past work of Siobahn Hotaling, you can check out her music on her archival website via the link below: